It is one of the most popular traditional events that has been taking place in Kaunas for fifteen years and attracting countless visitors from all over Kaunas County and beyond. It has become a tradition that various companies from all over the country present their latest products to consumers at the “Choose a Lithuanian Product” exhibition. This year, as many as 255 manufacturers and brands took part in the event, including participants of the “Choose EU” programme.

At the “Choose EU” stand, customers were offered to taste different plant-based and organic products. The opportunity to browse through very different categories (from fruit purees and smoothies to vegetable snacks, organic oils and chocolate) is what attracted a large number of consumers. Having been intrigued by one product, people were eager to hear about another.

We encouraged everyone to “challenge themselves” and think about their diet “here and now”. Encouraged to do so, customers willingly grabbed flyers with the monthly challenges.